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Customer Service StrategiesIn today's competitive commercial environment, customer service is what will differentiate your business from your competitors. Dissatisfied customers can cost your company real money - 34% will say nothing to you and go to your competitor instead, while only 2% to 4% will complain. A dissatisfied customer will tell 8 to 15 other people of their experience. It costs 5 to 7 times more to recruit a new customer as it does to retain an existing customer.
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